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Tell potential customers the philosophy behind choosing the products in your box, so they know they’re only getting the best. People who buy food and drink boxes care about taste and quality. With so many subscription boxes out there, you need to stand out from the pack by sharing what makes you different.
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On the right, the picture is farther back and the products are upright. Candy Club did this in their campaign-on the left, the picture is taken from above, looking at flat products. Experiment with different angles to see what works best for each product. The color palette is eye-catching and matches the Valentine’s theme to a tee.įood and packaging look different depending on how the light hits them. Their pictures are staged perfectly for Valentine’s Day, featuring cute heart-shaped candies alongside light pink roses. You can see this strategy at work in this Valentine’s Day campaign run by Candy Club, a candy subscription box service. Arrange shots in aesthetically pleasing ways, and readers will see that your box is a lovely, manicured product. They want to open a box that not only has products picked out for them but is also well designed with beautiful packaging.Įvoke this feeling of curation with your product marketing photos. When people order a food subscription box, they’re looking for curation. And chances are, your products will still be more tasty and convenient than your customers’ creations. People will likely appreciate your brand being transparent about their preparation process.
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On the surface, it might seem like a bad idea to share your product-making tips with customers-won’t they stop buying from you if they know how to make your products? In reality, this educational content will probably make shoppers love your products more. The video highlighted how unique WOWBOX’s products are, such as their limited-edition strawberry coke and two different varieties of Pocky. WOWBOX partnered with influencer to showcase their latest box in this unboxing video. Then choose a winner who will be featured on your channel and receive a prize or discount, such as 20% off their next box or an extra item. Ask customers to post videos of themselves opening their latest box and have them tag your brand or use a specific hashtag. One way to encourage customers to post these videos would be to run a contest. After seeing what’s inside one particular box, shoppers will likely be curious about the next box. Give people a sample of what they would get with your food subscription box by featuring unboxing videos on your social media channels. Primal Snack Box is a health-food box, so they chose an athlete–someone who has to stay fit for a living. If you don’t have connections to any celebrities or influencers yet, you can use Facebook’s Brand Collabs Manager as a starting point.Ĭhoose a brand ambassador who relates to your target audience. Potential customers see people they admire enjoying your product, and it makes them want to try your food subscription box for themselves. Having celebrities or influencers promote your product builds shoppers’ trust in your brand. To get them to take the leap and purchase some food they’ve never tried before, build their trust with brand ambassadors. Online shoppers can’t taste the food in your subscription box before they buy it-they can only see it on their screen. If you’re a smart marketer, digital advertiser, or business owner looking for new ways to boost your results you should read it. Here are six top strategies for marketing food and beverage boxes in 2020, including real-life examples you can follow.Īre you’re wondering if this content will help only those in the food subscription boxes business? Absolutely not! The strategies it contains can be tailored to properly fit any business, and will work for yours too! To help you get started, we analyzed current marketing strategies being used by food subscription box companies.
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If you’re thinking of joining this crowded space, it’s critical that you make your box stand out from the crowd. This demand makes a food subscription box both an exceptionally competitive and lucrative opportunity. That’s a lot of potential customers!įood and beverage are the most popular types of subscription products, making up almost 20% of all boxes. In a study by Clutch, more than half of respondents said they use at least one subscription box. Since subscription boxes first took off in 2004, they have skyrocketed in popularity.